{"id":32,"date":"2020-10-30T11:12:01","date_gmt":"2020-10-30T11:12:01","guid":{"rendered":"http:\/\/34.125.46.169\/?page_id=32"},"modified":"2025-06-25T14:36:05","modified_gmt":"2025-06-25T12:36:05","slug":"leading","status":"publish","type":"page","link":"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/solutions\/customer-loyalty\/leading\/","title":{"rendered":"Leading Customer Loyalty\u00ae"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"linked\">Courses<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>Leading Customer Loyalty<span>&reg;<\/span><\/h1>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n\t\t\t\tdata-src=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on false in <b>\/home\/benelux\/public_html\/wp-content\/themes\/franklincovey\/blocks\/block-cta-hero.php<\/b> on line <b>123<\/b><br \/>\n&#8221;\n\t\t\t\talt=&#8221;<br \/>\n<b>Warning<\/b>:  Trying to access array offset on false in <b>\/home\/benelux\/public_html\/wp-content\/themes\/franklincovey\/blocks\/block-cta-hero.php<\/b> on line <b>124<\/b><br \/>\n&#8221;\n\t\t\t\twidth=&#8221;<br \/>\n<b>Warning<\/b>:  Trying to access array offset on false in <b>\/home\/benelux\/public_html\/wp-content\/themes\/franklincovey\/blocks\/block-cta-hero.php<\/b> on line <b>125<\/b><br \/>\n&#8221; height=&#8221;<br \/>\n<b>Warning<\/b>:  Trying to access array offset on false in <b>\/home\/benelux\/public_html\/wp-content\/themes\/franklincovey\/blocks\/block-cta-hero.php<\/b> on line <b>125<\/b><br \/>\n&#8221;\n\t\t\t\tclass=&#8221;image-main lazy&#8221;>\n\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_35f7f1896240b64fa3211acc314ff725\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Engage your team to win the heart of every customer.\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>Are your customers loyal to your organization? More than 70% of what makes a customer experience great is the behavior of frontline employees. Great behavior doesn\u2019t happen without inspiration and accountability, and that requires a bottom-up approach\u2014not the typical top-down corporate method. If your employees are enthusiastic promoters of your organization, the sentiment will resonate with your customers too.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen format-large\">\n        <div class=\"uk-child-width-1-2@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">Manage Your Energy to Do Your Job Well <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Use this guide to identify areas where you&#8217;re putting yourself at risk of burnout.<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/events.benelux.vps.buzztestserver.co.uk\/manage-your-energy-to-do-your-job-well\/\" download class=\"btn btn-white btn-download\"  target=\"_blank\" alt=\"Download\">Download <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">Free Event<\/p>\n                        <div class=\"title\">Join us for a complimentary live online leadership event <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Learn how to let your organization expand its reach, achieve business outcomes, and sustainably impact performance.<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/events\/\" class=\"btn btn-white\" target=\"_self\" alt=\"Learn More\">Learn More<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-video-player\">\n    <div class=\"uk-flex\">\n        <div class=\"player-text-container\">\n            <div class=\"player-text\">\n                                <p>Learn more about <em>Leading Customer Loyalty<\/em><\/p>\n                            <\/div>\n            <div class=\"player-buttons\">\n                            <\/div>\n        <\/div>\n                        <div class=\"player-video\">\n                    <iframe\n                        title=\"Learn more about Leading Customer Loyalty\n\"\n                        src=\"https:\/\/players.brightcove.net\/1302165881001\/x3P9v0DEc_default\/index.html?videoId=5468516194001\" allowfullscreen=\"\" allow=\"encrypted-media\"><\/iframe>\n                <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_bb890bcf6c250aea6007ad958d57a737\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Course Overview\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <h3>Introduction<\/h3>\n<p><em>Leading Customer Loyalty<\/em> is a one-day work session for frontline managers to learn the principles and practices needed to win the hearts of employees and their customers. Managers leave with a clear understanding of how to model, teach, and reinforce empathy, responsibility, and generosity.<\/p>\n<h3>What You&#8217;ll Learn<\/h3>\n<p>In this course, participants will learn how to:<\/p>\n<ul>\n<li>Make genuine human connections.<\/li>\n<li>Listen and communicate with empathy.<\/li>\n<li>Discover the real \u201cJob to be Done\u201d for customers.<\/li>\n<li>Follow up to learn how to improve and resolve concerns.<\/li>\n<li>Give and receive feedback that builds people up.<\/li>\n<li>Inspire the team to share their best thinking and ideas.<\/li>\n<li>Run effective loyalty team huddles.<\/li>\n<\/ul>\n<h3><\/h3>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-how-to-experience\">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"headings\">\n            <div class=\"title\">How to Experience FranklinCovey Content<\/div>\n                            <p class=\"subtitle\">\n                    This course is included in the FranklinCovey All Access Pass<sup>&reg;<\/sup>. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.                 <\/p>\n                            <div class=\"cta-container\">\n                    <a class=\"btn btn-primary\"\n                        alt=\"Learn More\"\n                        href=\"\/en\/all-access-pass\/\"\n                        target=\"_self\">Learn More<\/a>\n                <\/div>\n                    <\/div>\n        <div class=\"image-container\">\n            <img decoding=\"async\"\n                src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                data-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2022\/01\/man-in-glasses-and-fake-earbuds-entranced-by-screen.jpg\"\n                alt=\"\"\n                class=\"bw-to-color lazy\" \/>\n        <\/div>\n    <\/div>\n    <div class=\"uk-grid-small uk-child-width-1-2@m uk-child-width-1-3@l experiences\" data-uk-grid>\n                        <div class=\"experience\">\n                            <div class=\"lower-title\">Live-Online<\/div>\n                <p>Dynamic education and development, available online from any location.<\/p>\n                            <\/div>\n                                    <div class=\"experience\">\n                            <div class=\"lower-title\">In-Person<\/div>\n                <p>Expert education and development delivered face-to-face.<\/p>\n                            <\/div>\n                                    <div class=\"experience\">\n                            <div class=\"lower-title\">On Demand<\/div>\n                <p>Content available to your people anywhere, any time.<\/p>\n                            <\/div>\n                        <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-customer-stories \">\n    <h2 class=\"title\">Customer Stories<\/h2>\n    <div class=\"accordion\" data-uk-height-match=\"target: h2\">\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Enterprise Rent-A-Car<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                        <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2022\/01\/MRK22105550-Image-for-Enterprise-Customer-Story_300X520.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                    <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Satisfying Customers to Out-Compete the Competition<\/h3>\n                                                        <p>Enterprise Rent-A-Car was seeking to completely satisfy all customers will generate growth for the company and all employees. See how they focused on customer loyalty and went from the bottom of the rental car food chain to the top in just a few short years.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/resources\/the-enterprise-rental-car-story\/\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Client Spotlight &#8211; Nonprofit<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                        <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2022\/01\/non-profit_300x520.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                    <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Empowering First-Level Leaders to Inspire and Influence Results<\/h3>\n                                                        <p>One of the largest nonprofits in the western United States had a sprawling mission and too many good ideas. With the help of FranklinCovey&#8217;s All Access Pass<sup>&reg;<\/sup>, the organization was able to prioritize and inspire results, improve revenues, and increase customer satisfaction.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/resources\/client-spotlight-nonprofit\/\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-colorful-link-farm format-large\">\n    <div class=\"link-farm-inner\">\n        <h2>Resources<\/h2>\n                        <div class=\"farm-links\">\n            <div class=\"farm-grid\" style=\"grid-template-columns: repeat(3, 1fr);\">\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"\/en\/resources\/\" target=\"_blank\">Resource Center<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"https:\/\/msb.franklincovey.com\/\" target=\"_blank\">Mission Statement Builder<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"https:\/\/resources.franklincovey.com\/podcasts\" target=\"_blank\">FranklinCovey Podcasts<\/a>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">Engage with us. Request a demo.<\/div>\n                                <\/div>\n        <div class=\"fw-text\">\n                        <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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          <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2' id='gform_2'  action='\/en\/wp-json\/wp\/v2\/pages\/32#gf_2' data-formid='2' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2_1\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_1'><span class='gform-field-label__text'>First Name<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2_1' type='text' value='' class='large'    placeholder='First Name' aria-required=\"true\" 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for='input_2_4'><span class='gform-field-label__text'>Organization<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_2_4' type='text' value='' class='large'    placeholder='Organization'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_15\" class=\"gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_15'><span class='gform-field-label__text'>Work Email Address<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_15' id='input_2_15' type='text' value='' class='large'    placeholder='Work Email Address' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div 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id='input_2_9' class='textarea large'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_2_13\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Privacy<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_13.1' id='input_2_13_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_2_13_1' ><span class='gform-field-label__text'>I agree to the <a href=\"\/en\/terms-and-conditions\/\">Terms and Conditions<\/a> and <a href=\"\/en\/privacy-policy\/\">Privacystatement<\/a>.<\/span><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/label><input type='hidden' name='input_13.2' value='I agree to the &lt;a href=&quot;\/en\/terms-and-conditions\/&quot;&gt;Terms and Conditions&lt;\/a&gt; and &lt;a href=&quot;\/en\/privacy-policy\/&quot;&gt;Privacystatement&lt;\/a&gt;.' class='gform_hidden' \/><input type='hidden' name='input_13.3' value='3' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_2_17\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gfield--choice-align-vertical\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' ><span 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