{"id":32032,"date":"2025-11-05T11:44:44","date_gmt":"2025-11-05T10:44:44","guid":{"rendered":"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/?page_id=32032"},"modified":"2026-01-20T10:26:22","modified_gmt":"2026-01-20T09:26:22","slug":"writing-for-results","status":"publish","type":"page","link":"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/courses\/writing-for-results\/","title":{"rendered":"Writing for Results"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"linked\">Courses<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>Writing for Results\u2122<\/h1>\n\t\t\t\t\t\t\t<div class=\"subtitle\">A Practical Framework for Effective Writing<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t\t\n\t\t\t\t<img\n\t\t\t\t    src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2025\/06\/maurice_435x430.jpg\"\n\t\t\t\t    alt=\"\"\n\t\t\t\t    width=\"435\"\n\t\t\t\t    height=\"430\"\n\t\t\t\t    fetchpriority=\"high\"\n\t\t\t\t    loading=\"eager\"\n\t\t\t\t    decoding=\"async\"\n\t\t\t\t    class=\"image-main hero-image\"\n\t\t\t\t\/>\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen\">\n        <div class=\"uk-child-width-1-2@m uk-child-width-1-2@s uk-grid-match\" uk-grid uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-green \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <h2 class=\"title\">Inclusive Leadership: Three Keys to Build an Authentic, High-trust Organizational Culture <div class=\"carret\"><\/div> <\/h2>\n                                                <div class=\"gen-text\">\n                            <p>Get practical steps leaders can take to lead more inclusively and create a high-trust environment.<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/content.franklincovey-benelux.com\/guide-inclusive-leadership-three-keys-to-build-an-authentic-high-trust-organizational-culture\" class=\"btn btn-white btn-download\"  target=\"_blank\">Download Now <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-light-blue \">\n                                            <p class=\"gen-category\">Register for an Event<\/p>\n                        <h2 class=\"title\">Join us for a complimentary live online event on Diversity u0026 Inclusion <div class=\"carret\"><\/div> <\/h2>\n                                                <div class=\"gen-text\">\n                            <p>Organizations with inclusive leaders are more likely to be high-performing, engaged, and achieve better business results.<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/events\/\" class=\"btn btn-white\" target=\"_blank\">Learn More<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2><h2>Unclear writing slows everything down.<\/h2>\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>It stalls projects, frustrates people, and derails collaboration when messages are misread or misunderstood. In today\u2019s fast-paced, hybrid workplaces, clear writing is more critical and more challenging than ever.<\/p>\n<p>Writing for Results gives learners a flexible, repeatable process that sharpens thinking\u202fand\u202fproduces action-oriented messages. By practicing clarity and connection in every message, learners focus on their reader, structure their ideas, and write in an authentic tone that inspires action.<\/p>\n<p>The course also offers an optional AI component, helping learners brainstorm, draft, and revise more efficiently while reinforcing their own voice and critical thinking\u2014because effective writing starts with clarity of thought.<\/p>\n                \n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-stats\">\n\t<div class=\"uk-grid-small columns uk-child-width-1-1@s uk-child-width-1-2@m uk-child-width-1-3@l\" uk-grid uk-height-match=\"target: .column\">\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<h2 class=\"has-huge-font-size animated\">\n\t\t\t\t\t\t<span class=\"counter\">88<\/span><sup>%<\/sup>\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"description\">of the workweek is spent communicating across multiple channels<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<h2 class=\"has-huge-font-size animated\">\n\t\t\t\t\t\t<span class=\"counter\">100<\/span><sup>%<\/sup>\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"description\">of workers experience miscommunications at least weekly<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<h2 class=\"has-huge-font-size animated\">\n\t\t\t\t\t\t<span class=\"counter\">12,000<\/span><sup>\u20ac<\/sup>\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"description\">in financial loss per employee each year due to lost productivity and wasted time<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n    \n<section class=\"block block-video-player\">\n    <div class=\"uk-flex\">\n        <div class=\"player-text-container\">\n            <div class=\"player-text\">\n                                <h3>Introducing Writing for Results<\/h3>\n                            <\/div>\n            <div class=\"player-buttons\">\n                            <\/div>\n        <\/div>\n        <div class=\"player-video\">\n            <iframe src=\"https:\/\/players.brightcove.net\/1302165881001\/x3P9v0DEc_default\/index.html?videoId=6376294282112\" allowfullscreen=\"\" allow=\"encrypted-media\"><\/iframe>\n        <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n\n\n<section class=\"block block-circumstances\">\n\t\t<div class=\"headings\">\n\t\t        <div class=\"intro-headings\">\n            <div class=\"title\">The Process<\/div>\n        <\/div>\n    \t\t<\/div>\n\t\t<div class=\"uk-grid-medium uk-child-width-1-3@l uk-child-width-1-2@m circumstance-list\" data-uk-grid data-uk-height-match=\"target: .circumstance\">\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-green\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\"><\/div>\n\t\t\t\t\t\t<div class=\"title\">Go From Mind to Outline<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2025\/11\/blog_i-cant-decide_700x344.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n\t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>Plan and outline messages that inspire action by defining a clear purpose and desired outcome from the start.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-light-blue\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\"><\/div>\n\t\t\t\t\t\t<div class=\"title\">Write Now, Fix Later<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2025\/11\/sales-coaching_700x344.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n\t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>Define and leverage your authentic voice by creating first drafts with speed, confidence, and clarity.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-orange\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\"><\/div>\n\t\t\t\t\t\t<div class=\"title\">Revise for Your Reader<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n\t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2025\/11\/harnessing-skill_700x344.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n\t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>Use available insights and AI tools to polish your message and persuade your audience.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"block block-accordion\">\n            <div class=\"uk-grid-collapse\" uk-grid>\n            <div class=\"uk-width-1-3@m\">\n                <div class=\"accordion-subhead\">\n                    <p><h2>Writing is far more than a clerical task\u2014it\u2019s a strategic imperative. <\/h2> Discover the risks of confusing communication and how Writing for Results empowers leaders and teams to craft impactful messages that consistently inspire action.<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"uk-width-expand@m\">\n                <ul uk-accordion class=\"accordion-dark\">\n                                        <li class=\"uk-open\">\n                        <a class=\"uk-accordion-title\">Unclear writing leads to misunderstandings and frustrations that slow productivity and hinder collaboration.<\/a>\n                        <div class=\"uk-accordion-content\">\n                            <p>When you treat strong writing as a core competency, you can bridge these communication gaps to improve credibility, productivity, and creative collaboration. Implementing an efficient writing process\u2014outline, draft, revise\u2014and leveraging available tools helps leaders and teams think critically and deliver messages that drive results.<\/p>\n                        <\/div>\n                    <\/li>\n                                        <li class=\"\">\n                        <a class=\"uk-accordion-title\">Without a clear purpose and an understanding of their audience, writers craft documents that fail to address readers\u2019 real concerns.<\/a>\n                        <div class=\"uk-accordion-content\">\n                            <p>We\u2019ve all received long, confusing emails that fail to resonate. Ensure your messages consistently land and inspire impactful action by understanding your audience and compelling them to do, know, feel, and act as intended.<\/p>\n                        <\/div>\n                    <\/li>\n                                        <li class=\"\">\n                        <a class=\"uk-accordion-title\">When writers don\u2019t focus on the little details\u2014like poor layout, grammatical errors, or rushed inaccuracies\u2014they become big problems.<\/a>\n                        <div class=\"uk-accordion-content\">\n                            <p>Procrastination and confusion can derail even the most well-intended communications, delaying projects and diminishing outcomes. Learn to create easy-to-read messages that blend purposeful design, legible formatting, and a situationally aware tone for greater impact.<\/p>\n<p>&nbsp;<\/p>\n                        <\/div>\n                    <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n        <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"block block-how-to-experience\">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"headings\">\n            <h2>How to Experience FranklinCovey Content<\/h2>\n                            <p class=\"subtitle\">\n                    This course is included in the FranklinCovey All Access Pass<sup>&reg;<\/sup>. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.                 <\/p>\n                            <div class=\"cta-container\">\n                    <a class=\"btn btn-primary\"\n                        alt=\"Learn More\"\n                        href=\"\/en\/all-access-pass\/\"\n                        target=\"_self\">Learn More<\/a>\n                <\/div>\n                    <\/div>\n        <div class=\"image-container\">\n            <img decoding=\"async\"\n                src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                data-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2025\/06\/stan_laptop_1100x440-700x280.jpg\"\n                alt=\"\"\n                class=\"bw-to-color lazy\" \/>\n        <\/div>\n    <\/div>\n    <div class=\"uk-grid-small uk-child-width-1-2@m uk-child-width-1-3@l experiences\" uk-grid>\n                        <div class=\"experience\">\n                            <h3>Live-Online<\/h3>\n                <p>Flexible learning and development available online from any location.<\/p>\n                            <\/div>\n                                    <div class=\"experience\">\n                            <h3>In-Person<\/h3>\n                <p>Experience FranklinCovey content delivered face-to-face.<\/p>\n                            <\/div>\n                                    <div class=\"experience\">\n                            <h3>On Demand<\/h3>\n                <p>Content available to your people anywhere, any time.<\/p>\n                            <\/div>\n                        <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-customer-stories \">\n    <h2 class=\"title\">Customer Stories<\/h2>\n    <div class=\"accordion\" uk-height-match=\"target: h2\">\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>UnitedHealth Group<\/h2>\n                    <a href=\"#\" class=\"plus\" alt=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2022\/01\/UH_300x520-1.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\">\n                    <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Develop Emerging Leaders in a Globally Diverse Organization<\/h3>\n                                                        <p>Walter Baumann, owner of the Emerging Leaders Program for the UnitedHealth Group, shares his experience utilizing FranklinCovey&#8217;s All Access Pass<sup>&reg;<\/sup> to increase development of individual contributors and first level managers at a global scale. Watch how he used the solutions to develop leadership skills, navigate cultural differences and achieve higher satisfaction of the Emerging Leaders Program.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"\/en\/resources\/aap-community-exchange-unitedhealth-group\/\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        alt=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>PepsiCo Foods<\/h2>\n                    <a href=\"#\" class=\"plus\" alt=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2022\/01\/pepsico_300x520.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\">\n                    <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Building Empathic Leaders Across the Organization<\/h3>\n                                                        <p>PepsiCo Foods North America desired a consistent leadership training with content that progressed over time. Curating content from FranklinCovey&#8217;s All Access Pass<sup>&reg;<\/sup>, they launched their CORE Leadership program to build empathic leaders at all levels of their organization. Click here to see full case study<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"\/en\/resources\/client-spotlight-pepsico-foods\/\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        alt=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Frito-Lay<\/h2>\n                    <a href=\"#\" class=\"plus\" alt=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2022\/01\/MRK22105550-Image-for-Frito-Lay-Customer-Story_300X520.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\">\n                    <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Increasing Trust to Exceed Expectations<\/h3>\n                                                        <p>Instead of falling victim to a financial disaster, Frito-Lay exceeded expectations. Economic recession, inflation, and unpredictable weather conditions caused massive price increases in Frito-Lay\u2019s supply chain. They had to move quickly to change their business model.\u00a0u003cemu003eThe Speed of Trustu003csupu003e<sup>&reg;<\/sup>u003c\/supu003e\u00a0u003c\/emu003ehad prepared them with a new perspective and skill set to manage through these unpredictable times.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"\/en\/resources\/frito-lay\/\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        alt=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>City of Provo<\/h2>\n                    <a href=\"#\" class=\"plus\" alt=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2022\/01\/MRK22105550-Image-for-City-of-Provo-Customer-STory_300X520.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\">\n                    <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Transforming Culture Through Trust<\/h3>\n                                                        <p>The City of Provo was experiencing tremendous growth and an influx in business and investments. See how they transform their culture and keep the positive momentum going with\u00a0u003cemu003eThe Speed of Trustu003csupu003e<sup>&reg;<\/sup>u003c\/supu003eu003c\/emu003e.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"\/en\/resources\/the-city-of-provo\/\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_blank\"\n                                        alt=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-colorful-link-farm\">\n    <div class=\"link-farm-inner\">\n        <h2>Resources<\/h2>\n                        <div class=\"farm-links\">\n            <div class=\"farm-grid\" style=\"grid-template-columns: repeat(3, 1fr);\">\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"\/en\/resources\/\" target=\"_blank\">Resource Center<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"https:\/\/msb.franklincovey.com\/\" target=\"_blank\">Mission Statement Builder<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"https:\/\/resources.franklincovey.com\/podcasts\" target=\"_blank\">FranklinCovey Podcasts<\/a>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <h2>Engage with us.<\/h2>\n                                <\/div>\n        <div class=\"fw-text\">\n            \n            <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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