{"id":494,"date":"2020-10-30T11:12:01","date_gmt":"2020-10-30T11:12:01","guid":{"rendered":"http:\/\/34.125.46.169\/?page_id=494"},"modified":"2024-09-04T10:56:49","modified_gmt":"2024-09-04T08:56:49","slug":"choice-1","status":"publish","type":"page","link":"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/the-5-choices\/choice-1\/","title":{"rendered":"choice-1"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"linked\">Courses<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"separator\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/the-5-choices\/\" alt=\"The 5 Choices to Extraordinary Productivity\u00ae\">The 5 Choices to Extraordinary Productivity<sup>&reg;<\/sup><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>Choice 1: Act on the Important, Don\u2019t React to the Urgent<span>&reg;<\/span><\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta-courses\">\n\t\t\t\t\t<div class=\"uk-flex\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/the-5-choices\/choice-5\/\"><span class=\"cta-arrow reverse\"><\/span> Choice 5<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/the-5-choices\/choice-2\/\">Choice 2 <span class=\"cta-arrow\"><\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n\t\t\t\tdata-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2022\/04\/MRK22109710_Hero_435-x-430_v1.0.0.jpg\"\n\t\t\t\talt=\"\"\n\t\t\t\twidth=\"435\" height=\"430\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_01d1524cbb7a62036d70991090308663\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Are you using your brain effectively?\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>In a knowledge-worker world where we are paid to think, create, and innovate, our primary tool for creating value is our brain. There are two basic parts of the brain: the Reactive Brain and the Thinking Brain.<\/p>\n<h3>The Reactive Brain<\/h3>\n<p>This part of our brain is where our habits and routines lie.\u00a0 It\u2019s valuable, because it allows us to live our lives without constantly having to make decisions repeatedly about the same things.\u00a0 Without the Reactive brain, we would have to use our car\u2019s GPS every time we went to the same grocery store, look up our password every time we sign onto email or rebuild our morning routine each day when we wake up.<\/p>\n<h3>The Thinking Brain<\/h3>\n<p>This part of our brain is where we make conscious choices.\u00a0 We get paid for using this part of our brain \u2013 solving problems, innovating, and making decisions about where to invest our time.\u00a0 We add value when we\u2019re intentional about our choices (the Thinking brain) instead of simply doing what we\u2019ve always done (the Reactive brain).\u00a0 The Reactive brain is where we move the choices we\u2019ve made that work well, so we can make them automatic in the future.<\/p>\n<p>Neuroscience tells us that, with practice, we can actually rewire our brains to be more thoughtful and discerning about our choices. It is in those discerning choices that we determine the quality, joy, and happiness of our lives.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen format-large\">\n        <div class=\"uk-child-width-1-2@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">Manage Your Time Like a Pro: 7 Tips for Doing What Matters Most <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Hard-working professionals should be spending more time on their long-term goals. We can help.<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/events.benelux.vps.buzztestserver.co.uk\/how-to-manage-your-time\/\" download class=\"btn btn-white btn-download\"  target=\"_blank\" alt=\"Download Now\">Download Now <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">Free Event<\/p>\n                        <div class=\"title\">Join us for a complimentary live online event on individual effectiveness <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Discover the interpersonal and professional skills everyone needs to thrive in today\u2019s dynamic workplace.<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"\/en\/events\/\" class=\"btn btn-white\" target=\"_self\" alt=\"Register Now\">Register Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-image-with-text \">\n    <div class=\"uk-flex uk-justify-sb has-background bg-color-gray\">\n                    <div class=\"it-text\">\n                <h2 class=\"heading\">We make choices based on two factors:<\/h2>                <ul>\n<li><em>Importance<\/em> (how valuable is the result of doing it)<\/li>\n<li><em>Urgency<\/em> (how soon does it need to be done)<\/li>\n<\/ul>\n<p>The Reactive brain chooses urgency over importance because it wants to quiet the pressing, noisy issue.\u00a0 The Thinking brain chooses importance because it looks for high-payoff outcomes.<\/p>\n                            <\/div>\n            <div class=\"it-image\">\n                                    <img decoding=\"async\"\n                        src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                        data-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2022\/04\/MRK22109710_Block_783x448_v1.0.0.png\"\n                        alt=\"\"\n                        class=\"bw-to-color lazy\">\n                            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_a3a1e0fb38375917d3d5d6e4b782e813\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>FranklinCovey&#8217;s Time Matrix\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>The Time Matrix is a tool for triaging every activity through the Thinking brain, with a bias towards things that are important \u2013 but not urgent (The Q2 quadrant of extraordinary productivity).\u00a0 The more time we can spend in Q2, the less we\u2019ll be dealing with other people\u2019s urgencies.<\/p>\n<p>The key to getting into Q2 is to <em>pause<\/em> your Reactive Brain log enough to <em>clarify<\/em> what is coming at you, then <em>decide<\/em> whether it is worth your time and energy (the <em>Pause-Clarify-Decide<\/em> process). It\u2019s that moment of choice when we consciously determine how important something is before we decide whether or not to do it.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-pull-quote\">\n    <img decoding=\"async\" class=\"quote\" src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/quote.png\" alt=\"Quote PNG\">\n    <div class=\"quote-inner\">\n        <h2>Anything less than a conscious commitment to the important is an unconscious commitment to the unimportant.<\/h2>\n        <p class=\"quote-author\">&mdash; Dr. Stephen R. Covey<\/p>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-colorful-link-farm format-large\">\n    <div class=\"link-farm-inner\">\n        <h2>Resources<\/h2>\n                        <div class=\"farm-links\">\n            <div class=\"farm-grid\" style=\"grid-template-columns: repeat(3, 1fr);\">\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"\/en\/resources\/\" target=\"_blank\">Resource Center<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"https:\/\/msb.franklincovey.com\/\" target=\"_blank\">Mission Statement Builder<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"https:\/\/resources.franklincovey.com\/podcasts\" target=\"_blank\">FranklinCovey Podcasts<\/a>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-numbered-grid bg-color-gray\">\n\t<div class=\"title\">The 5 Choices to Extraordinary Productivity<\/div>\n\t<div class=\"uk-grid-medium columns uk-child-width-1-4@m uk-child-width-1-2@s\" data-uk-grid data-uk-height-match=\"target: .column\">\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column is-active\">\n\t\t\t\t\t<div class=\"number\">01<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAct on the Important, Don\u2019t React to the Urgent\u00ae\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Discern the important from the urgent and not important and increase your ROM (Return on the Moment) in the midst of fierce distractions.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column \">\n\t\t\t\t\t<div class=\"number\">02<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/the-5-choices\/choice-2\/\" alt=\"Go For Extraordinary, Don\u2019t Settle for Ordinary\u00ae\">Go For Extraordinary, Don\u2019t Settle for Ordinary\u00ae<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Redefine and prioritize your roles in terms of extraordinary results to achieve high-priority goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column \">\n\t\t\t\t\t<div class=\"number\">03<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/the-5-choices\/choice-3\/\" alt=\"Schedule the Big Rocks, Don\u2019t Sort Gravel\u00ae\">Schedule the Big Rocks, Don\u2019t Sort Gravel\u00ae<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Use tips and tools to schedule your priorities (instead of prioritizing your schedule) and execute with excellence on your most important options.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column \">\n\t\t\t\t\t<div class=\"number\">04<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/the-5-choices\/choice-4\/\" alt=\"Rule Your Technology, Don\u2019t Let it Rule You\u00ae\">Rule Your Technology, Don\u2019t Let it Rule You\u00ae<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Make your technology work for you, not against you, and turn it into a productivity engine.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column \">\n\t\t\t\t\t<div class=\"number\">05<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/the-5-choices\/choice-5\/\" alt=\"Fuel Your Fire, Don\u2019t Burn Out\u00ae\">Fuel Your Fire, Don\u2019t Burn Out\u00ae<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Increase your energy to think clearly, make good decisions, and feel more accomplished at the end of every day.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">Engage with us. 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