{"id":82,"date":"2020-10-30T11:12:01","date_gmt":"2020-10-30T11:12:01","guid":{"rendered":"http:\/\/34.125.46.169\/?page_id=82"},"modified":"2026-08-04T09:49:21","modified_gmt":"2026-08-04T07:49:21","slug":"habit-4","status":"publish","type":"page","link":"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/courses\/the-7-habits\/habit-4\/","title":{"rendered":"Habit 4"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/courses\/\" alt=\"Courses\">Courses<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"separator\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/courses\/the-7-habits\/\" alt=\"The 7 Habits of Highly Effective People\u00ae\">The 7 Habits of Highly Effective People<sup>&reg;<\/sup><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>Habit 4: Think Win-Win<span>&reg;<\/span><\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta-courses\">\n\t\t\t\t\t<div class=\"uk-flex\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/courses\/the-7-habits\/habit-3\/\"><span class=\"cta-arrow reverse\"><\/span> Habit 3<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/courses\/the-7-habits\/habit-5\/\">Habit 5 <span class=\"cta-arrow\"><\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n\t\t\t\tdata-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2026\/07\/habit4-610x480-2.jpg\"\n\t\t\t\talt=\"\"\n\t\t\t\twidth=\"610\" height=\"480\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen format-large\">\n        <div class=\"uk-child-width-1-4@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">The 7 Habits of Highly Effective People <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>A Brief Guide to Principles From the Bestselling Book<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"Download Now\">Download Now <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-gray \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">Private Victories: Inside Out Professional Growth  <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Unlock Potential, Unleash Performance<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/resources.franklincovey.com\/c\/tlg-private-victories?x=j4G37p&#038;lb-mode=overlay\" download class=\"btn btn-primary btn-download\"  target=\"_blank\" alt=\"Download Now\">Download Now <span><\/span><\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-black \">\n                                            <p class=\"gen-category\">Insight Report<\/p>\n                        <div class=\"title\">The Leadership Imperative <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>A Guidebook for Creating Leadership Capability<\/p>\n                        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class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Featuring Liz Wiseman and Jennifer Colosimo<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"\/events\/webcast-series\/close-the-leadership-capability-gap\/\" class=\"btn btn-primary\" target=\"_self\" alt=\"Learn More\">Learn More<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_c176f603b739ddc7eeec1cdfe097b874\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>The Principle of Abundance\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>Habit 4: Think Win-Win isn\u2019t just about being nice. It\u2019s a character-based code for human interaction and collaboration.<\/p>\n<p>Most of us learn to base our self-worth on comparison and competition. We think about succeeding in terms of someone else failing\u2014if I win, they lose; or if they win, I lose. Life becomes a zero-sum game. We start to believe there\u2019s only so much to go around, and if they get a big piece, there\u2019s less for me; it\u2019s not fair, and I\u2019m going to do everything I can to get my share.<\/p>\n<p>These paradigms of scarcity are worth shifting. Win-win is about constantly seeking mutual benefit in all human interactions\u2014about finding solutions that are truly beneficial and satisfying for everyone involved. To go for win-win, we not only have to be empathic, but we also have to be confident. We not only have to be considerate and sensitive, we also have to be brave.<\/p>\n<p>That balance between courage and consideration is the essence of real maturity and is fundamental to a win-win approach to life.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-image-with-text \">\n    <div class=\"uk-flex uk-justify-sb has-background bg-color-gray\">\n                    <div class=\"it-text\">\n                <h2 class=\"heading\">Why Think Win-Win?<\/h2>                <p>Win-win requires that we be both high in courage and high in consideration, that we approach others with generosity and a sense of partnership. When we do that\u2014when we demonstrate our investment in their interests and successfully advocate for our own needs\u2014we build stronger, more trusting relationships.<\/p>\n                            <\/div>\n            <div class=\"it-image\">\n                                    <img decoding=\"async\"\n                        src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                        data-src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2026\/07\/why-think-win-win_785x450.webp\"\n                        alt=\"\"\n                        class=\"bw-to-color lazy\">\n                            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-pull-quote\">\n    <img decoding=\"async\" class=\"quote\" src=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/themes\/franklincovey\/img\/quote.png\" alt=\"Quote PNG\">\n    <div class=\"quote-inner\">\n        <h2>\u201cIn the long run, if it isn\u2019t a win for both of us, we both lose. That\u2019s why win-win is the only real alternative in interdependent realities.\u201d<\/h2>\n        <p class=\"quote-author\">&mdash; Stephen R. Covey<\/p>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-circumstances\">\n\t\t<div class=\"uk-grid-medium uk-child-width-1-2@l uk-child-width-1-2@m circumstance-list\" data-uk-grid data-uk-height-match=\"target: .circumstance\">\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">Habit 1<\/div>\n\t\t\t\t\t\t<div class=\"title\">Be Proactive\u00ae<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n                        \t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2026\/07\/habit1-785x450-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n                        \t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>Assume responsibility and focus on the things that can be influenced rather than what can\u2019t.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta\">\n                            <a href=\"\/en\/courses\/the-7-habits\/habit-1\/\"\n                            \talt=\"Learn More\"\n                            \tclass=\"btn btn-primary\"\n                            \ttarget=\"\">Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">Habit 2<\/div>\n\t\t\t\t\t\t<div class=\"title\">Begin With the End in Mind\u00ae<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n                        \t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2026\/07\/habit2-785x450-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n                        \t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>Define clear measures for success and create a plan to achieve them\u2014in the next few hours, over the next few months, or across a lifetime.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta\">\n                            <a href=\"\/en\/courses\/the-7-habits\/habit-2\/\"\n                            \talt=\"Learn More\"\n                            \tclass=\"btn btn-primary\"\n                            \ttarget=\"\">Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">Habit 3<\/div>\n\t\t\t\t\t\t<div class=\"title\">Put First Things First\u00ae<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n                        \t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2026\/07\/habit3-785x450-2.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n                        \t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>Prioritize and spend time on achieving the most important goals.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta\">\n                            <a href=\"\/en\/courses\/the-7-habits\/habit-3\/\"\n                            \talt=\"Learn More\"\n                            \tclass=\"btn btn-primary\"\n                            \ttarget=\"\">Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">Habit 4<\/div>\n\t\t\t\t\t\t<div class=\"title\">Think Win-Win\u00ae<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n                        \t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2026\/07\/habit4-785x450-2.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n                        \t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>Approach each situation looking for ways everyone can win.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">Habit 5<\/div>\n\t\t\t\t\t\t<div class=\"title\">Seek First to Understand, Then to Be Understood\u00ae<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n                        \t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2026\/07\/habit5-785x450-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n                        \t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>Listen, understand, and honor others\u2019 perspectives, and have the courage to express thoughts and feelings respectfully.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta\">\n                            <a href=\"\/en\/courses\/the-7-habits\/habit-5\/\"\n                            \talt=\"Learn More\"\n                            \tclass=\"btn btn-primary\"\n                            \ttarget=\"\">Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">Habit 6<\/div>\n\t\t\t\t\t\t<div class=\"title\">Synergize\u00ae<br>&nbsp;<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n                        \t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2026\/07\/habit6-785x450-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n                        \t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>Leverage different perspectives to solve problems, innovate, and achieve more than any one individual alone.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta\">\n                            <a href=\"\/en\/courses\/the-7-habits\/habit-6\/\"\n                            \talt=\"Learn More\"\n                            \tclass=\"btn btn-primary\"\n                            \ttarget=\"\">Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"circumstance bg-color-black\">\n\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t<div class=\"eyebrow\">Habit 7<\/div>\n\t\t\t\t\t\t<div class=\"title\">Sharpen the Saw\u00ae<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"video-preview\">\n                        \t\t\t\t\t\t<img \n\t\t\t\t\t\t\tsrc=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/wp-content\/uploads\/sites\/3\/2026\/07\/habit7v2-785x450-1.jpg\"\n\t\t\t\t\t\t\talt=\"\">\n                        \t\t\t\t\t\t<div class=\"copy\">\n\t\t\t\t\t\t\t<p>Increase motivation, energy, and vitality by making time for renewal activities.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta\">\n                            <a href=\"\/en\/courses\/the-7-habits\/habit-7\/\"\n                            \talt=\"Learn More\"\n                            \tclass=\"btn btn-primary\"\n                            \ttarget=\"\">Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-colorful-link-farm format-large\">\n    <div class=\"link-farm-inner\">\n        <h2>Resources<\/h2>\n                        <div class=\"farm-links\">\n            <div class=\"farm-grid\" style=\"grid-template-columns: repeat(3, 1fr);\">\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"\/en\/the-7-habits-effect\/\" target=\"_self\">The 7 Habits Effect<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"https:\/\/msb.franklincovey.com\/\" target=\"_blank\">Mission Statement Builder<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"https:\/\/7habits.franklincovey.com\/\" target=\"_blank\">Your 7 Habits Strengths<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-blue\">\n                                                    <a href=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/resources\/\" target=\"_self\">Resource Center<\/a>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">Build essential human skills. Drive growth at every level. <\/div>\n                                        <p>Connect with a FranklinCovey expert today to empower your leaders and teams to unlock potential and unleash performance for your organization.<\/p>\n                    <\/div>\n        <div class=\"fw-text\">\n                        <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity 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