{"id":30939,"date":"2024-12-05T14:28:50","date_gmt":"2024-12-05T13:28:50","guid":{"rendered":"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/?post_type=resources&#038;p=30939"},"modified":"2025-01-22T10:06:33","modified_gmt":"2025-01-22T09:06:33","slug":"the-4-cores-of-credibility","status":"publish","type":"resources","link":"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/resources\/the-4-cores-of-credibility\/","title":{"rendered":"The 4 Cores of Credibility"},"content":{"rendered":"<h2 id=\"h-don-t-just-think-like-a-leader-talk-like-one-too\" class=\"wp-block-heading has-large-font-size\">Don\u2019t just think like a leader, talk like one too.\u00a0<\/h2>\n<p>Do you want your direct reports to be positive team players? Then think carefully about how you talk to them. Sometimes even a slight difference in your speech can send the important message that \u201cwe\u2019re all in this together.\u201d<\/p>\n<h3 id=\"h-1-instead-of-saying-i-say-we\" class=\"wp-block-heading\">1. Instead of saying \u201cI\u201d say \u201cWe.\u201d<\/h3>\n<p>Gone are your days as an individual contributor. You no longer achieve results on your own. You now deliver results with, and through, other people. Your language should reflect that.\u00a0<\/p>\n<h3 id=\"h-2-instead-of-saying-you-need-to-fix-this-say-let-s-figure-out-how-to-fix-this\" class=\"wp-block-heading\">2. Instead of saying \u201cYou need to fix this.\u201d say \u201cLet\u2019s figure out how to fix this.\u201d<\/h3>\n<p>Model the behavior you want to see in your team. If you truly want them to be positive team players, you need to be one yourself. That means you don\u2019t put the burden of an issue solely on them, but you share it with them.\u00a0<\/p>\n<h3 id=\"h-3-instead-of-saying-what-are-you-going-to-do-say-what-do-you-think-we-should-do\" class=\"wp-block-heading\">3. Instead of saying \u201cWhat are you going to do?\u201d say \u201cWhat do you think we should do?\u201d<\/h3>\n<p>Asking your direct reports what they think is an easy way to tap into their potential and engage them at the same time. Instead of making them responsible for something, this way of speaking allows them to take responsibility, which is very different.\u00a0<\/p>\n<h3 id=\"h-4-instead-of-saying-who-s-responsible-for-this-say-what-is-the-best-way-to-resolve-this\" class=\"wp-block-heading\">4. Instead of saying \u201cWho\u2019s responsible for this?\u201d say \u201cWhat is the best way to resolve this?\u201d<\/h3>\n<p>Trust is a function of two things: character and competence. Character includes your integrity, your motive, your intent with people. Competence includes your capabilities, your skills, your results, and your track record.<\/p>\n<p>The good news is that we can increase our credibility, and we can increase it fast, particularly if we understand the four key elements or four \u201ccores\u201d that are fundamental. Two of these cores deals with character; two with competence.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Core 1: Integrity<\/h2>\n<p>To use the metaphor of the tree, integrity is the root. Even though it\u2019s underground and not even visible most of the time, it is absolutely vital to the nourishment, strength, stability, and growth of the entire tree.\u00a0<\/p>\n<p>We\u2019ve all seen people with enormous capability, strong results, even sometimes good intent who unfortunately go about what they\u2019re doing in a dishonest or unprincipled way. It\u2019s the \u201cthe end justifies the means\u201d mentality.\u00a0<\/p>\n<p>On the other hand, to have integrity only \u2013 and not the other three Cores \u2013 is to be a \u201cnice guy,\u201d maybe even a thoroughly honest person, who is basically useless.\u00a0<\/p>\n<p>To most people, integrity means honesty \u2013 telling the truth and leaving the right impression. But there are at least three additional qualities: congruence, humility, and courage.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">So how do we go about increasing our integrity?<\/h3>\n<ol class=\"wp-block-list\">\n<li>Make and keep commitments to yourself.<\/li>\n<li>Stand for something.<\/li>\n<li>Be open.\u00a0<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Core 2: Intent<\/h2>\n<p>In the dictionary, intent is defined as \u201cplan\u201d or \u201cpurpose.\u201d No discussion of intent would be complete without talking about three things: motive, agenda, and behavior.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Motive<\/h3>\n<ul class=\"wp-block-list\">\n<li>Motive is your reason for doing something, and it inspires the greatest trust when it shows genuine concern for people, purposes, and society as a whole.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Agenda<\/h3>\n<ul class=\"wp-block-list\">\n<li>Agenda grows out of motive. It\u2019s what you intend to do or promote because of your motive. The intent that inspires the greatest trust is seeking mutual benefit, realizing that life is interdependent and seeking solutions that build trust and benefit for all.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Behavior<\/h3>\n<ul class=\"wp-block-list\">\n<li>Typically, behavior is the manifestation of motive and agenda. The behavior that best creates credibility and inspires trust is acting in the best interest of others. This is where the rubber meets the road. It\u2019s easy to say \u201cI care,\u201d and \u201cI want you to win,\u201d but it is our actual behavior that demonstrates whether or not we mean it.\u00a0<\/li>\n<\/ul>\n<p>In many organizations, the message communicated by behavior is not \u201cwe care;\u201d it\u2019s \u201cyou\u2019re expendable.\u201d It\u2019s important to keep in mind that sometimes, unfortunately, poor behavior turns out to be bad execution of good intent.\u00a0<\/p>\n<ol class=\"wp-block-list\">\n<li>Examine and redefine your motives. It\u2019s a human tendency to assume we have good \u2013 or at least justifiable \u2013 intent.\u00a0<\/li>\n<li>Declare your intent. It signals your behavior and lets people know what to look for so they acknowledge it when they see it.\u00a0<\/li>\n<li>Choose abundance. Abundance means there is enough for everybody. The opposite \u2013 scarcity \u2013 says that there is only so much to go around, and if you get it, I won\u2019t.\u00a0<\/li>\n<\/ol>\n<p>Role models, insightful thought leaders, and practitioners serve as powerful reminders that we can do something about even the very deep, personal, character-based issues that impact our credibility, which is the prerequisite of trust.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Core 3: Capabilities<\/h2>\n<p>Using the metaphor of a tree, capabilities are the branches that produce the fruits or the results. Capabilities are particularly essential in today\u2019s changing economy, where technology and globalization are outdating skill sets faster than ever before.\u00a0<\/p>\n<p>One way to think about the various dimensions of capabilities is to use the acronym TASKS (Talents, Attitudes, Skills, Knowledge, Style).<\/p>\n<p><em>Talents<\/em>\u00a0are our natural gifts and strengths.\u00a0<em>Attitudes<\/em>\u00a0represent our paradigms \u2013 our way of seeing \u2013 as well as our ways of being.\u00a0<em>Skills<\/em>\u00a0are our proficiencies, the things we can do well.\u00a0<em>Knowledge\u00a0<\/em>represents\u00a0our learning, insight, understanding, and awareness.\u00a0<em>Style<\/em>\u00a0represents our approach and personality.\u00a0<\/p>\n<p>The end in mind here is to develop our TASKS and to create the best possible alignment between our natural gifts, our passions, our skills, knowledge and style and the opportunity to earn, to contribute, to make a difference.<\/p>\n<h3 class=\"wp-block-heading\">To enhance credibility by increasing capabilities:<\/h3>\n<ol class=\"wp-block-list\">\n<li>Run with your strengths.<\/li>\n<li>Keep yourself relevant.<\/li>\n<li>Know where you\u2019re going.\u00a0<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Core 4: Results<\/h2>\n<p>Results matter! They matter to your credibility. In the words of Jack Welch, having results is like having \u201cperformance chits\u201d on the table. They give you clout.\u00a0<\/p>\n<p>Returning once again to the tree metaphor, results are the fruits \u2013 the tangible, measurable, end purpose and product of the roots, trunk, and branches.\u00a0<\/p>\n<p>There are three key indicators by which people evaluate results: past performance, present performance, and anticipated future performance.\u00a0<\/p>\n<p>Given the importance of results in establishing credibility and trust both with ourselves and with others, the question is: How can we improve our results?<\/p>\n<ol class=\"wp-block-list\">\n<li>Take responsibility for results.\u00a0<\/li>\n<li>Expect to win.<\/li>\n<li>Finish strong.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/about\/contact-us\/\">Contact Us<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t just think like a leader, talk like one too.\u00a0 Do you want your direct reports to be positive team players? Then think carefully about how you talk to them. Sometimes even a slight difference in your speech can send the important message that \u201cwe\u2019re all in this together.\u201d 1. Instead of saying \u201cI\u201d say [&hellip;]<\/p>\n","protected":false},"featured_media":31000,"menu_order":0,"template":"","class_list":["post-30939","resources","type-resources","status-publish","has-post-thumbnail","hentry","type-articles","solutions-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 4 Cores of Credibility | FranklinCovey<\/title>\n<meta name=\"description\" content=\"You can increase your credibility, and you can increase it fast, particularly if you understand the four key elements or four \u201ccores\u201d that are fundamental.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benelux.vps.buzztestserver.co.uk\/en\/resources\/the-4-cores-of-credibility\/\" \/>\n<meta property=\"og:locale\" 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